We've got some exciting news to share. JAX Real Estate Photo and Daytona Real Estate Photo are now operating under one unified brand: Coastal Florida Real Estate Media (CFREM).
Same team. Same 24-hour turnaround. Same high-quality, MLS-ready media you've come to rely on. Just a broader vision and a name that better reflects where we're headed.
If you've worked with us in Jacksonville or Daytona Beach, nothing about your experience changes , except now you've got access to even more coverage across Florida's coastal markets.
Why the Rebrand?
The decision to consolidate under Coastal Florida Real Estate Media wasn't just about simplifying our brand. It's about better serving the agents, brokerages, property managers, and commercial real estate professionals who trust us with their listings.
Here's what drove the change:
Broader geographic coverage. We've been expanding beyond Jacksonville and Daytona Beach. From St. Augustine down to Palm Coast, and increasingly across Northeast Florida's commercial corridors, our footprint kept growing. Having separate brands for different cities didn't make sense anymore. CFREM reflects our actual coverage area , the entire coastal Florida region where demand for professional real estate media is highest.
A unified experience. Two brands meant two websites, two sets of booking processes, and occasional confusion about which service to contact. Now it's simple: one brand, one booking system, one point of contact for all your media needs across our coverage area.
Expanded service focus. We've always delivered residential photography, floor plans, 3D tours, and drone work. We also support commercial listings when you need it — offices, retail, industrial, and multifamily — with the same fast turnaround and listing-ready quality.
What Stays Exactly the Same
Let's be clear about what doesn't change:
24-hour turnaround. Still our standard. We know listings don't wait, and neither should you. Photos, drone aerials, floor plans , all delivered within 24 hours of your shoot.
MLS-ready quality. Bright, clean imagery with balanced interiors and exteriors. Every photo is edited to make your listings stand out on Zillow, Realtor.com, and every other portal your buyers are scrolling.
The same photographers you trust. The team members who've been shooting your Jacksonville listings or capturing your Daytona Beach properties? They're still here. We're not bringing in new people or changing our approach , we're just operating under a brand that better represents our full capabilities.
Pricing you already know. Our rates aren't changing with the rebrand. Residential packages start at the same competitive rates, and we're keeping the transparent, straightforward pricing structure you're used to.
Local expertise. We know Jacksonville's Riverside neighborhood looks different from Daytona Beach's beachfront condos, and we shoot accordingly. That market-specific knowledge stays put.
What's New (and Better)
While the core service remains rock-solid, the CFREM brand lets us do more:
More coverage — coastal and inland. We’re built for the coastal corridor, but we’re not limited to the beach. If you’ve got listings inland in places like DeLand or Sanford, we’ve got you covered with the same booking process and consistent results.
Dedicated Sarasota staff. Sarasota is a major part of our footprint now, with dedicated staff on the ground to keep scheduling smooth and turnaround fast.
Expanded coverage consistency. Need photography in Jacksonville one week and Daytona Beach the next? Now it's seamless. One contact, one booking process, consistent quality across all our markets.
Better resource allocation. Operating as CFREM lets us invest in equipment, training, and technology more efficiently. Upgraded drone capabilities, faster editing workflows, and better customer support , all made possible by consolidating our operations.
What This Means for Jacksonville Agents
If you've been booking with JAX Real Estate Photo, here's what changes: the name on your invoice. That's it.
Your regular photographer still covers your territory. Your turnaround time stays at 24 hours. Your photos still come back bright, balanced, and ready to upload.
The CFREM brand just gives you more flexibility. Got a listing in St. Augustine or a commercial property near the Jacksonville airport? Same booking process, same quality standards.
What This Means for Daytona Beach Agents
For Daytona Real Estate Photo clients, the story is identical. Same service. Same speed. New name.
Whether you're listing beachfront condos, Ormond Beach single-families, or commercial properties along International Speedway Boulevard, you're working with the same team under a brand that better represents our full coastal Florida coverage.
Why "Coastal Florida"?
The name isn't arbitrary. Florida's coastal real estate markets have distinct needs , hurricane-aware buyers want to see properties from every angle, aerial shots matter more when you're near water, and coastal proximity can be a key selling point.
Coastal Florida Real Estate Media signals where we built our reputation — but it doesn’t box us in. Along with the coastal corridor (Jacksonville, Daytona Beach, St. Augustine, Palm Coast, and the communities in between), our coverage extends inland to markets like DeLand and Sanford when you need fast, consistent listing media outside the beach towns.
Commercial Real Estate — Available When You Need It
We primarily serve residential listings for agents, teams, and brokerages, but we also support commercial properties when your book of business calls for it.
That includes office, retail, industrial, mixed-use, and multifamily — shot with the same 24-hour turnaround standards, bright/clean editing, and consistent delivery you expect from us.
Moving Forward Together
This rebrand isn't about us , it's about building a service that grows with Florida's coastal real estate market. As more agents recognize the value of professional media for both residential and commercial listings, we're positioned to serve that demand without compromising on speed or quality.
If you've worked with JAX Real Estate Photo or Daytona Real Estate Photo before, thank you. Your trust drove this growth. If you're new to CFREM, welcome : we're ready to help your listings stand out and sell faster.
Same team. Same standards. Bigger vision.
Book your next shoot at cfrem.com : Jacksonville, Daytona Beach, and everywhere in between.